It is the provision of new opportunities for paid employment, especially for those who are unemployed in rural areas of emerging countries where youth represent 37% of the labor force but account for 60% of total unemployment.
How it is achieved
New technologies break traditional employment barriers, enabling rural connectivity, digital training, and payment via digital channels. OKO capitalizes on this trend, empowering rural youth to become representatives, providing tools, training, and direct mobile wallet remuneration, offering additional or primary income sources for those distant from employment centers.
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